Users, Not Customers: Who Really Determines the Success of Your Business (2020)

Users Not Customers Who Really Determines the Success of Your Business If you re still chasing customers online you re looking at the challenge backward Aaron Shapiro helps companies build thriving digitally driven businesses In his firm s extensive study of the Fortune
  • Title: Users, Not Customers: Who Really Determines the Success of Your Business
  • Author: Aaron Shapiro
  • ISBN: 9781591843863
  • Page: 370
  • Format: None
  • If you re still chasing customers online, you re looking at the challenge backward Aaron Shapiro helps companies build thriving digitally driven businesses In his firm s extensive study of the Fortune 1000, a clear pattern emerged the most successful companies drive sales by focusing on users instead of just customers This is a fundamental strategic shift RatherIf you re still chasing customers online, you re looking at the challenge backward Aaron Shapiro helps companies build thriving digitally driven businesses In his firm s extensive study of the Fortune 1000, a clear pattern emerged the most successful companies drive sales by focusing on users instead of just customers This is a fundamental strategic shift Rather than trying to get people to buy stuff online, these companies home in on the user experience They ve realized that building relationships between people and their brand has huge value, even if those users aren t spending a dime on their products yet It s no secret that Internet based companies like Google and Facebook thrive by building their user base before turning to monetization Shapiro s big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.
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      Published :2020-05-06T08:48:23+00:00

    One Reply to “Users, Not Customers: Who Really Determines the Success of Your Business”

    1. This book really is a guide for how any business needs to evolve if they want to survive in the digital age My work book club had the opportunity to discuss the book with Aaron Shapiro and everyone really enjoyed it We work for an organization that is pretty conservative and old school so it really gave us something to think about I liked the real life examples of companies that we all deal with on a day to day basis.

    2. please see my review on Advertising Age at adage article ad and markeyou may also see it here wp P23AlC Hr

    3. O livro muito bom, sobre como criar uma empresa user first Por m, peca pelo excesso de exemplos, que se fosse direto ao ponto, o livro teria a metade das p ginas.

    4. Users Not ConsumersAaron ShapiroUsers Not Consumers is designed as a manual for entrepreneurs and small business owners who are interested in establishing an online presence to attract new customers Entrepreneurs and small business owners need to convince potential customers arriving at the new website to try the company s product or service Mr Shapiro has evaluated 349 of the top companies comprising the Fortune 1000 ranging over 19 industries By the end of the book, Mr Shapiro expects to convi [...]

    5. Have you ever given up on a website because it was too difficult to use Have you ever written a bad online review because your experience with a company was so terrible you just had to share it with the world Have you ever thought of ways your own company could avoid these problems Aaron Shapiro, CEO of digital marketing and design company, HUGE, identified a list of Fortune 1,000 companies that were using digital technology effectively in order to illustrate why businesses should be focusing on [...]

    6. This was a very interesting book He focuses mostly on for profit companies but there is a lot non profits can learn from it.Mr Shapiro s premise is that in this digital age, we as companies need to realize that our customers have because users, and that much of our business is done online and if the company does not have a good digital presence then there is a good chance they will lose the customer He believes that the most sucessful companies create online experiences that leads their users to [...]

    7. This book had so many good ideas it gave me heart palpitations there are too many things I want to put into practice Much of its content explained changes I d already noticed but hadn t yet thought through the consequences of Things like the difference between a user and a customer how to make sure the management in your company is directed towards users building a concentric business around meeting user needs the importance of disposable modular technology which can adapt and change the need to [...]

    8. A great look at the necessity of creating a digital interface that is slick, simple, and joy giving not just for your customers, but for all users of your business staff, clients, job applicants, followers any one who may come into contact with your businesses digital world.The hard part in reading this as a librarian is that 1 I have little power to change anything in our digital world 2 The library world does its very best to stay current and user experience focused, but much of our digital co [...]

    9. This was an ok business book Of course we all want better, faster online experiences but I didn t get much from the book I did enjoy the parts on bilateral customer service and he did have plenty of good examples However, I think the correlations between the stories and his thoughts were often off Sometimes authors study companies, find what is great and then share their findings Good to great, seven habits , sometimes they think up something they think is innovative and try to force examples to [...]

    10. This book couldnt be correct on the futures of how people shop That first paragraph caught my attention so much I had to force myself to put it down each night so I could get sleep I know that I personally will be using my smart phone for comparing prices often now that my eyes have been opened at a new way to save money.

    11. I received this book for free from This book would be very helpful for a business student or small business owner I did learn a lot, got some helpful hints for my next garage sale or craft sale and learned some interesting facts about my two favorite companies, Target and etsy.

    12. Aaron Shapiro does an excellent job explaining why user centric models are shaping the future successes of businesses I recommend reading although the 2nd half is about implementation and much slower repetitive

    13. Book 2 for 2013 Another book that has been on my mind for awhile I am curious how to apply this to da Vinci s Resume RESTART after my summer of distractions with the new job and new house.

    14. I am currently reading and enjoying this immensely Very thankful to have received this through the First Read program, and I will add to this review upon completion.

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